Serge Raffard, Group Strategy, Marketing, Distribution Officer, Allianz:

" This is just the start. We continue to strive to outperform not only the industry, but top global brands. This is a key element to create the pull for our products and services. At the same time, we need the highest net promoter score (NPS) to ensure our customers get the best experience". Serge Raffard

In the general ranking, that includes the most valuable 100 brands across industries, Allianz occupies the 43rd position, six positions higher as compared to the previous edition.

Christian Deuringer, Head of Global Brand Management, Allianz

“We will keep investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers’ lives”.

The Interbrand assessment took into account three criteria: financial status, strategy and market behavior. The Allianz position in this ranking reflects strong financial performance, positive future prospects, brand strength and consistency, as well as the growing role of the brand in the purchase decision.

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